Southern Lawyer, Inc.
Impactful Virtual Event Series During COVID-19
Overview
When the pandemic halted in-person advocacy, P Three Consulting helped Southern Lawyer, Inc. pivot to virtual programming. The three-part series on social justice, criminal justice reform, and voter disenfranchisement reached 22,750 people and generated 16,217 engagements, ensuring the organization's mission continued despite unprecedented challenges.
Context
The challenge was to engage audiences in urgent legal issues without the ability to host in-person events.
Landscape
We engaged community stakeholders and learned that audiences were eager for accessible, interactive programming around justice reform and civic engagement.
Audience
Our analysis showed:
- Virtual events could expand reach beyond local communities.
- Success required credible speakers and compelling promotion.
- Post-event content was essential for extending impact.
Roadmap
Our plan included:
- Collaborating on event themes.
- Recruiting speakers and panelists.
- Designing digital collateral for promotion.
- Managing live-stream and event logistics.
Implementation
We produced three key events:
- Social Justice: The Fight for Equal Rights
- The Emotional and Community Impact of Criminal Justice
- Every Vote Counts: The Disenfranchisement of Voters
Tracking
We measured reach and engagement across each event.
Yield
The series sustained critical conversations and equipped audiences with knowledge to advocate for equality and reform.
Results at a Glance
- 22,750 total reach
- 16,217 total engagements
- Panel 1: 6,351 reach and 4,304 engagements
- Panel 2: 11,255 reach and 8,253 engagements
- Panel 3: 5,144 reach and 3,660 engagements