Southern Lawyer, Inc.

Impactful Virtual Event Series During COVID-19

Overview

When the pandemic halted in-person advocacy, P Three Consulting helped Southern Lawyer, Inc. pivot to virtual programming. The three-part series on social justice, criminal justice reform, and voter disenfranchisement reached 22,750 people and generated 16,217 engagements, ensuring the organization’s mission continued despite unprecedented challenges.

Clarity

The challenge was to engage audiences in urgent legal issues without the ability to host in-person events.

Listen

We engaged community stakeholders and learned that audiences were eager for accessible, interactive programming around justice reform and civic engagement.

Analyze

Our analysis showed:

• Virtual events could expand reach beyond local communities.

• Success required credible speakers and compelling promotion.

• Post-event content was essential for extending impact.

Refine

Our plan included:

• Collaborating on event themes.

• Recruiting speakers and panelists.

• Designing digital collateral for promotion.

• Managing live-stream and event logistics.

Implement

We produced three key events:

1. Social Justice: The Fight for Equal Rights

2. The Emotional and Community Impact of Criminal Justice

3. Every Vote Counts: The Disenfranchisement of Voters

Track

We measured reach and engagement across each event.

Yield

The series sustained critical conversations and equipped audiences with knowledge to advocate for equality and reform.

Results at a Glance

• 22,750 Total Reach

• 16,217 Total Engagements

• Panel 1: 6,351 reach | 4,304 engagements

• Panel 2: 11,255 reach | 8,253 engagements

• Panel 3: 5,144 reach | 3,660 engagements