Success Beyond Bars

Reframing Reentry Through Storytelling

Overview

P Three Consulting partnered with a Fortune 500 company and Black Enterprise to create Success Beyond Bars, a groundbreaking video series featuring formerly incarcerated entrepreneurs. The campaign generated 161M+ impressions, 500K+ video views, and 20K+ engagements, reshaping public perception of reentry as innovation, resilience, and contribution.

Clarity

The criminal justice system often defines individuals by stigma. The challenge was to shift public perception by showcasing purpose-driven entrepreneurs who embody resilience and innovation.

Listen

We engaged with community leaders and returning citizens to understand which stories would resonate most — highlighting tech-enabled entrepreneurship and social impact.

Analyze

Our research confirmed:

Video storytelling = 2–3x higher engagement.
Trusted media partnerships increase credibility.
Audiences share redemption narratives at higher rates.

Refine

We built the campaign around:

Vetting participants like Coss Marte (ConBody), Teresa Hodge (R3 Score), and Frederick Hutson (Pigeonly).
Interview frameworks that pulled out authentic narratives.
Media partnership with Black Enterprise to ensure reach.

Implement

P Three Consulting:

Conceived the series concept.
Vetted and secured participants.
Conducted the interviews.
Oversaw creative editing.
Leveraged our relationship with Black Enterprise for distribution.

Track

Monitored video views, engagement, and newsroom traffic.

Yield

The series successfully reframed reentry as an opportunity, building momentum for broader justice reform conversations.

Results at a Glance

161M+ Impressions
500K+ Video Views
20K+ Engagements
6.5% Engagement Rate vs. 3–4% norm
3x Newsroom Traffic Growth