Joseph & Evelyn Lowery Institute

Civic Engagement & Legacy Communications

Overview

As a trusted partner to the Lowery Institute, P Three Consulting spearheaded civic engagement and legacy communications. Our work registered 46,000+ voters and guided national media coverage during Dr. Lowery’s passing, generating 2.1B media impressions while preserving the dignity of a civil rights leader’s legacy.

Clarity

The challenge was twofold: mobilize young, multicultural voters and manage sensitive communications following Dr. Lowery’s passing during the pandemic.

Listen

We worked closely with Institute leaders, students, and national media to ensure messaging was both impactful and respectful.

Analyze

We identified two powerful opportunities:

Tying voter registration to Dr. Lowery’s 97th birthday.
Leveraging media partnerships for memorial coverage.

Refine

Our strategy included:

A student-driven voter registration campaign.
National endorsements from key civil rights leaders.
Coordinated media planning for memorial events.

Implement

Registered 46,000+ voters across HBCU campuses.
Secured endorsements from John Lewis, Andrew Young, and Cheryl Lowery.
Coordinated national media coverage during Dr. Lowery’s passing.

Track

We measured voter registration totals and national media reach.

Yield

The campaign elevated civic engagement among youth and preserved Dr. Lowery’s legacy with dignity and reach.

Results at a Glance

46,000+ Voters Registered
2.1B Media Impressions
National Media Coverage (AP, WSB-TV, others)
Sustained Engagement Among Young Audiences